The Wine Market of China
China forecast to become biggest wine producer in 50 years.
Although virtually unheard of outside of Asia, China is already the world’s fourth-largest producer of wine in terms of vineyards planted. Wine merchants Berry Brothers & Rudd say this is only the start, having projected that in fifty years time China will be the world’s largest producer of bulk wine the result of increased investment and technical expertise.
The companies’ experts believe that global warming will cause a radical shake-up of the wine industry, predicting that countries like Australia will struggle to produce bulk quantities of wine by 2058 due to a lack of water. Conversely, nations like India, large parts of Eastern Europe and China should emerge as the world’s leading bulk producers.
This is all sobering stuff, and yet China’s hypothetical success is not limited to bulk wine production. China has the vineyards but not the technical expertise, according to Alun Griffiths
, Berry’s wine director; however, he believes that in future years China will begin to produce premium quality wines that will rival the best of Bordeaux.
If good people from wine producing countries think there is an opportunity to make wine in China, they will go there and invest, Mr Griffiths adds.
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